Maximising contact time spent with its customers sits at the heart of the business philosophy in place at Blueprint Operations and which is driving the brand’s strategy. Fresh from its successful participation at the East Coast Amusements Show, the team at Blueprint turned its attention to London’s famous Park Avenue and the event didn’t fail to live up to its billing as one of the most popular gatherings on the industry calendar.
“There was a general buzz and feel-good factor at Park Avenue” confirmed Nicola Wallbank, Blueprint’s Director of Sales and Account Management. “Park Avenue has its own special atmosphere, one that enables you to socialise and catch-up with the industry at the same time as being able to talk product. It was a great opportunity to see so many of our growing customer base including those that we are building new relationships with following the launch of our Buy Direct initiative which was introduced just over six months ago.
“Of course, it was important to be able to see the volume of kit that was on display from all of the manufacturers but Park Avenue has always been about catching-up and networking. The conversations I had with customers centred around the White Paper as well as machine ordering and delivery. Operators were happy to learn that we hold good stock levels and that we are fulfilling our order book so quickly.”
Looking ahead to the second half of the year, she added: “We now have 600 active accounts and Q3 and 4 will be spent ensuring that our customers remain at the forefront of everything that we do, not least the development and delivery of best-in-class content.”